

Matte—Without the Heavy Feel.
The fine, clay-like texture spreads smoothly across the lips and settles into a soft velvet finish. It gives you the polished look of matte color without looking thick or cakey.
- ✓Fine & lightweightDesigned to feel thin and comfortable on the lips.
- ✓Smooth glideEasy to spread into a clean, even-looking layer.
- ✓Velvet-matte finishA soft-focus look instead of a flat, heavy matte.

More Color on Your Lips. Less on Your Cup.
Once the formula sets, it forms a lightweight color-locking film designed to help reduce transfer and keep your lip look cleaner through everyday sipping and wear.
- ✓Quick-setting filmHelps lock pigment in place after application.
- ✓Less touching upMade for busy days when you do not want to constantly check your lip color.
- ✓Cleaner-looking wearHelps reduce visible transfer on cups and glasses once fully set.

Set It. Wear It. Keep Moving.
The fast-setting formula is made to resist everyday water and sweat, helping your color stay more defined from workdays to dinner plans and late-night moments.
- ✓Water-resistantBuilt for real-life sipping, humidity and everyday wear.
- ✓Sweat-resistantHelps your lip look stay more polished through a busy schedule.
- ✓Long-wearing colorDesigned to reduce the need for constant reapplication.

Matte, But Not Dry-Looking.
Think less “flat matte” and more soft, diffused velvet. The finish is designed to visually soften the look of lip lines while keeping the color bold and refined.
- ✓Soft-focus effectCreates a smoother, blurred-looking lip finish.
- ✓Comfortable feelLightweight texture without an overly thick appearance.
- ✓Rich matte colorHigh-impact pigment with a modern velvet look.

Three Shades. Three Different Moods.
Choose from the three shades shown in the original product set—no extra shade numbers added. From bold red to wearable brown and soft rose, each one creates a different kind of confidence.
Shade appearance can vary slightly depending on lighting, screen settings and natural lip tone.

From 9AM to Date Night.
One formula, multiple moods. Keep it soft for everyday wear or build your lip look for evenings, dates and events.
- ✓WorkPolished color that looks clean and put-together.
- ✓Dates & dinnersVelvet color with a more refined, confident finish.
- ✓Parties & everydayWear a thin layer or build up the intensity to match the moment.

Your Best Velvet Finish in 3 Steps.
Thin, even layers give the cleanest result. Give the formula a moment to set before eating, drinking or pressing your lips together.
- 1PrepStart with clean, dry lips. Lightly exfoliate first if needed.
- 2ApplySwipe a thin, even layer from the center of the lips outward.
- 3SetLet the color dry for a few seconds to form its lightweight film.

Fine Texture. Fast Set. Rich Pigment.
The formula combines a fine clay-like texture, concentrated color and quick film formation to create the soft, long-wearing velvet effect that defines the product.
- ✓Fine clay-like textureSpreads into a thin, smooth layer instead of looking bulky.
- ✓Color-locking filmHelps pigment stay in place once the formula has set.
- ✓Full-coverage pigmentDelivers rich color without needing a thick coat.
Everything You Want From a Modern Matte Lip.
Soft-blur color, less visible transfer and a lightweight feel—designed around the way you actually wear lip color every day.
Try Your Shade With Confidence.
We’re confident you’ll love the smooth color, lightweight feel and soft velvet finish. If you’re not completely satisfied, you can return it within 90 days for a full refund, subject to your store’s return policy.
Questions, Answered.
Everything customers usually want to know before choosing a long-wear velvet lip color.
Does it feel dry on the lips?
The formula is designed for a lightweight velvet-matte feel rather than a thick, heavy finish. If your lips are naturally very dry, prep them first with a light balm and allow it to absorb before application.
Is it transfer-proof?
Once fully set, the formula is designed to be transfer-resistant and help reduce visible marks on cups and glasses. Performance can vary with oils, food and individual wear conditions.
Is it waterproof?
It is designed to resist everyday water and sweat once set, making it suitable for longer-wear makeup looks.
How long does it last?
It is designed for extended wear, but actual wear time depends on eating, drinking, lip condition and application thickness.
Can I build the color?
Yes. Apply one thin layer for a softer look, or let the first layer set before adding another thin layer for more intensity.
How should I remove it?
Use an oil-based makeup remover or cleansing balm and gently massage before wiping away.
90-Day Money-Back Guarantee
We’re confident you’ll love your Lasting Matte Velvet Lip Gloss. Enjoy rich, full-coverage color, a soft velvet-matte finish, smooth lightweight application, and long-lasting wear that helps resist transfer, water, and sweat. Whether you’re going for an everyday soft look or a bold statement lip, it’s made to stay comfortable and polished. If you’re not completely satisfied, return it within 90 days for a full refund—no questions asked.