

One coat for polished. Layer for more drama.
Keep it clean and natural for daytime, then build extra intensity when you want a fuller evening look. Thin, gradual layers give you more control over the final result.

Lift from the base. Lengthen through the tips.
Start at the lash roots, gently wiggle the brush, then sweep upward. This helps create lift while distributing product more evenly through the lash line.

A softer curve. A more awake-looking eye.
The combination of rich black pigment and controlled brush placement helps lashes look more lifted and defined without needing a thick, heavy coating.
- ✓Longer-looking tips for a more extended lash silhouette.
- ✓Cleaner separation helps lashes look less overloaded.
- ✓Eye-opening definition for everyday soft glam.

Balanced pickup. Cleaner application.
The brush is designed to pick up a controlled amount of formula, helping you sweep through lashes more smoothly instead of depositing one heavy blob of product.
- ✓Pick up an even amount of mascara.
- ✓Sweep through lashes with control.
- ✓Layer gradually for your preferred intensity.

From barely there to beautifully defined.
Mascara does not need to look stiff to make an impact. A cleaner lash line, darker definition and added lift can change the balance of the entire eye look.
- ✓Fuller-looking lash line
- ✓More visible length and lift
- ✓Soft flutter instead of a rigid finish

Dense bristles help reach more of the lash line.
The brush matters just as much as the formula. Dense bristles help guide product from root to tip and separate lashes as you build, giving you better control over where the mascara goes.

Length that looks dramatic — without the strip-lash routine.
The silk-fiber style formula is designed to enhance the look of natural lash length and fullness, giving the eyes a more fluttery finish without glue, lash strips or salon appointments.
- ✓More visible length from your own lashes.
- ✓Buildable fullness when you want more impact.
- ✓Flexible-looking finish suited to daily wear.

Soft curl. Easy feel. Cleaner-looking wear.
Designed for long workdays, warm weather and busy schedules, the water-resistant finish helps reduce visible smudging, flaking and under-eye transfer compared with a less durable mascara.
- ✓Water-resistant everyday wear
- ✓Smudge-resistant finish
- ✓Lightweight, flexible lash feel
More control than a basic mascara routine.
Designed around buildable definition, root-to-tip control and a cleaner-looking lash finish.
Everything to know before your first coat.
Simple answers for a cleaner, easier mascara routine.
Will this mascara make my lashes look longer?
It is designed with a silk-fiber style formula that helps enhance the look of lash length and create a more fluttery, extended finish.
Can I build multiple coats?
Yes. Apply thin layers and build gradually. For a cleaner finish, add the next coat before the previous layer becomes completely dry.
Will it smudge during the day?
The finish is designed to be water-resistant and smudge-resistant, helping reduce transfer during normal daily wear. Results can vary with oily skin, humidity, sweat and rubbing.
Does it feel heavy or stiff?
It is designed for a lightweight, flexible lash feel. Avoid excessive layering if you prefer a softer everyday look.
How should I remove it?
Use warm water with a gentle eye makeup remover, cleansing balm or makeup-removing oil. Let the remover sit briefly, then wipe gently without pulling or scrubbing the lashes.
Can it replace false lashes?
It can create a longer, fuller-looking effect for everyday makeup, but it will not look exactly the same as strip lashes or professional extensions.
90-Day Money-Back Guarantee
We’re confident you’ll love the way our 7D Silk Fiber Mascara transforms your lashes. Build longer-looking, fuller and more defined lashes with lightweight, buildable color that helps resist smudging and keeps your eye look polished throughout the day. The precision brush separates and coats each lash for a lifted, clump-free finish without feeling heavy. Try it for 90 days, and if you’re not completely satisfied, simply return it for a full refund.