Ashley M.
I did not expect to use this many shades
Usually with a set this size I only end up wearing a few colors, but these are surprisingly easy to use. The nudes work for daytime and the deeper shades are perfect for dinner or a night out.

From effortless everyday color to statement lips, see how this 12-shade collection gives you more ways to switch, layer and personalize your look.
The right lip look should feel effortless — not like a cycle of fading color, dry-looking finishes and buying shades that end up sitting unused.
Constant touch-ups can interrupt your day.
Some matte formulas can leave lips looking flat or uncomfortable.
Different moods, outfits and occasions call for different colors.
A good set should give you wearable nudes, roses, reds and deeper tones — not filler colors.
A curated 12-shade edit gives you wearable color for workdays, weekends, date nights, parties and gifting — all in one polished book-style set.
Easy neutrals for polished, effortless everyday makeup.
Soft, flattering color for romantic and fresh-looking lips.
Confident shades for dinners, events and nights out.
Deeper color when you want more drama, depth and mood.
A smooth liquid texture delivers rich, buildable color with a soft velvet-matte finish that looks polished and dimensional — not dry or chalky.
Fade-resistant, transfer-resistant wear helps keep your lip look polished through workdays, dinners, date nights and everything in between.
Helps color stay fresher-looking for longer.
Designed to reduce visible transfer after the formula has fully set.
Spend less time reapplying and more time enjoying your look.
Made for work, dinner, parties, holidays and spontaneous plans.
Use each shade on its own, build the pigment, or blend compatible tones together for custom lip looks that go beyond the original 12.
Keep it light for an effortless, wearable finish.
Build the pigment when you want a bolder lip.
Blend compatible colors for a more personalized result.
Use a deeper outer shade with a lighter center for extra depth.
Prep, define and fill for smooth-looking color with a cleaner, more polished finish.
Start with clean, dry lips. Gently exfoliate beforehand if needed.
Use the applicator tip to trace your natural lip line.
Fill evenly, then allow the color a few moments to set.
From soft everyday nudes to romantic roses, statement reds and deeper tones, this 12-shade collection makes it easy to match your lip color to your outfit, mood and occasion.
Quick answers about shades, finish, wear, layering and gifting.
Each gift set includes 12 coordinated liquid lipstick shades, ranging from wearable nudes and rosy tones to statement reds and deeper colors.
They are designed with a soft velvet-matte finish and rich, buildable color for a polished look that can be worn softly or layered for more intensity.
The formula is designed to reduce visible transfer once fully set. Wear can vary depending on application, food, oils and individual lip condition.
The smooth liquid texture is designed to create a softer, more refined matte look rather than a flat or chalky appearance. For the best result, start with clean, smooth lips.
Yes. Wear a single shade, add another layer for more intensity, blend compatible colors together, or use a deeper outer shade with a lighter center for an ombré effect.
Yes. The 12 shades are presented together in a polished book-style set, making it an easy choice for birthdays, holidays, beauty lovers or a treat for yourself.
From everyday nudes and rosy tones to statement reds and deeper shades, customers love the versatile color range, velvet-matte finish, and easy day-to-night wear.
Ashley M.
Usually with a set this size I only end up wearing a few colors, but these are surprisingly easy to use. The nudes work for daytime and the deeper shades are perfect for dinner or a night out.
Jessica R.
I like that I can keep the color soft with one layer or build it when I want more impact. The finish looks velvety and polished instead of dry or chalky.
Megan L.
I have been layering a deeper shade around the edges with a lighter shade in the center. It makes the whole set feel much more customizable than buying one lipstick at a time.
Nicole T.
I use the softer shades for work and save the reds and deeper tones for evenings. Having everything together makes it really easy to match my lip color to my outfit or plans.
Brianna K.
The reds and berry tones build really nicely without needing a lot of product. They are definitely the shades I reach for when I want a more dramatic lip.
Emily S.
The book-style set looks much nicer than giving someone a single lipstick. The shade range also makes it easier to gift because there are so many different looks inside.
Create endless lip looks with our 12-Shade Gift Set. The smooth, buildable formula delivers rich color, a soft-matte finish, and comfortable long-lasting wear—from everyday nudes to bold statement shades.
Try it risk-free with our 90-day satisfaction guarantee. If you’re not completely satisfied, return it within 90 days for a full refund.